Years back I was doing contract work for a larger design agency who had brought me on to develop a project because I had Wix experience, and their team did not. The first time I showed them the progress of the site the designer said "oh, it doesn't look like Wix at all" - I remember laughing and saying "no, it looks like the design you gave me, that was the brief" but the number of times I have heard an iteration of this phrase over the past seven years still floors me. Now before you turn...

Welcome back to my soapbox. When people ask me what type of clients I like to work with, they expect me to give them an industry or a growth stage; "Oh I love working with architects" or "We focus on service-based business in Melbourne in their first 3 years of growth". Now don't get me wrong, I do often love working with architects and service-based Melbourne businesses in their growth phase, but neither of those are my answer to that question. My answer is, I work with clients who get it....

It's ok to start small. Not every brand needs a complex website. I'll be the first in line to say it. If you are in the midst of starting a business or launching a brand and the website feels like this daunting thing you don't know how to start, grab a coffee, this one is for you. Most of the time if you're in the early-stages of a new business or brand (still testing your offer, still finding your customer, still figuring out what you actually want to say) a five-page website isn't...