Welcome back to my soapbox. When people ask me what type of clients I like to work with, they expect me to give them an industry or a growth stage; "Oh I love working with architects" or "We focus on service-based business in Melbourne in their first 3 years of growth". Now don't get me wrong, I do often love working with architects and service-based Melbourne businesses in their growth phase, but neither of those are my answer to that question. My answer is, I work with clients who get it....

It's ok to start small. Not every brand needs a complex website. I'll be the first in line to say it. If you are in the midst of starting a business or launching a brand and the website feels like this daunting thing you don't know how to start, grab a coffee, this one is for you. Most of the time if you're in the early-stages of a new business or brand (still testing your offer, still finding your customer, still figuring out what you actually want to say) a five-page website isn't...

I have been saying forever that a website is never truly "finished" and I know that for a business that has just gone through a massive build, that is probably not what you want to hear right now. Humour me for a minute or two. One of my favourite things about the medium of a website is that it does have a moment where you hit publish and release your new creation into the world. And yes, you do have to get it to a level of finished before you do that. But after you do, there is no rule that...